Looking for a visual way to mark their historic 250 year anniversary in 2010, the toy mecca of Hamley’s commissioned Hartwig Braun to come up with a design that would appeal to children (and perhaps also the inner child in all of us!) with the flagship building at the heart of it.One of London’s busiest thoroughfares, Regent Street, is shown here with the toy emporium prominently displayed along with other major landmarks nearby.

Throughout this celebratory year a full range of merchandise was available bearing these designs.